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              “Diamonds Are Forever”. This phrase was coined in the late 1940s
              by the De Beers Consolidated Mining Co. in reference to the
              presentation of diamond rings before marriage. The idea was that
              only the extraordinary durability of diamonds could do justice to
              the eternal love signified by the act of marriage. Today, a
              diamond ring is an absolute necessity when proposing, and diamonds
              are among the most valuable stones on Earth.
              
              
              However, there is a great deal of variance when it comes to the
              value of diamonds and diamond jewelry. This variance generally has
              to do with diamond quality. Unfortunately, the quality of a
              diamond is extremely difficult for a layperson to determine. While
              professional diamond buyers are easily able to appraise the value
              of a diamond, ordinary men who wish to sell diamonds often find
              themselves lost in a market they know nothing about. That's why
              today we're going to over what's important in the valuation of a
              diamond.
              
              
              When evaluating a diamond, the most important things to remember
              are the 4 C's: Cut, Clarity, Color, and Carat. Of these, the
              easiest for a layperson to judge are Color and Carat. Color refers
              to how close a diamond is to being entirely colorless. The closer
              a diamond is to being truly colorless, the more valuable it is. By
              contrast, diamonds with yellow or brown tints to them are far less
              valuable, as they are much more common. A Carat is a unit of
              measurement that represents a diamonds weight. One carat is
              roughly equivalent 0.2 grams, and can generally be estimated from
              the size of the rock.
              
              
              The second two qualities that diamond buyers focus on when
              evaluating diamonds are Cut and Clarity, both of which can be
              difficult for the average person to properly estimate. The “cut”
              of a diamond refers to the design of the diamond and how well said
              rock reflects light. Therefore, the best cut diamond are also the
              brightest diamonds. Finally, the clarity of a diamond refers to
              the presence of internal inclusions and external blemishes, both
              of which lower the quality of a diamond. However, it's difficult
              for one to spot these without both a decent microscope and the
              training of a diamond buyer.
              
              
              Finally, if selling diamond jewelry, one should check the fit of
              the diamond in the metal. The better the fit, the more value the
              jewelry possesses. While these tips will help you get a sense of
              the value of your diamond, they won't get you an exact appraisal.
              If you're looking to sell diamonds, please contact us. Our diamond
              buyers are well trained and prepared to give you a precise
              appraisal.